Tiger Woods and Justin Timberlake sign up for ‘ branded residences ’ with a luxury project in Florida

Nexus Luxury Collection, investment company that has celebrities among its partners golfers Tiger Woods and Ernie Els and artist Justin Timberlake, will develop a luxury complex around the Cypress Golf Course in Wellington, a southern Florida city near Palm Beach famous for its equestrian competitions. The project has a luxury hotel, shopping center, and homes ‘ branded residences ’ from $ 3 million, € 2.7 million.

The plans include single-family houses, apartments, a hotel and a golf club on a project of 243 hectares. The shopping center will also include shops, restaurants and offices. Work is slated to begin next month with updates to the existing golf course. Promoters hope that other club facilities will take shape in the coming years.

Wellington, somewhat less famous than Palm Beach, has a wide tradition of equestrian and polo competitions, and a significant influx of tourists during the winter months. But with the pandemic it attracted thousands of workers from financial firms who now want to live here or have at least one second residence. Promoters say there is not enough offer now, according to Christopher Anand, CEO and managing partner of Nexus Luxury Collection

The group was founded by British billionaire Joe Lewis joined by Woods, Timberlake and golfer Ernie Els. “ We have a real opportunity to redefine what it is like to live for many families in South Florida throughout the year ”.

The apartments and single-family houses will begin to be marketed between 4 and 5 million dollars, 3.6 and 4.5 million euros at the current exchange rate. Custom homes or ‘ branded residences ’ they will have wide spaces, from 1,000 m2 to 2 Ha with $ 3 million output prices, 2.7 million euros.

A whole bargain compared to Palm Beach, according to promoters, where nothing can be found below $ 10 million, € 9.1 million. Nexus already manages a resort in Albany, the state capital of New York, and another in the Bahamas. It also has a private club in lower Manhattan.

Wellington’s population has grown rapidly and has become more expensive, where celebrities of the likes of Bill Gates, actor Tommy Lee Jones or rocker Bruce Springsteen have owned property in the houses area. The average sale price of a single-family home was $ 680,000 in the first quarter ( 621,650 euros ), according to appraiser Miller Samuel Inc. and real estate agency Douglas Elliman Real Estate. Four years ago, the median was $ 235,000, almost € 215,000.

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