DEWAR’S Experimenta: an immersive experience that invites you to look at things differently

DEWAR’S Experimenta arrives in the capital, a pop-up that invites you to see things from a different perspective, making you part of a great story. An immersive experience designed by the curious and for the curious where you can delve into a world full of smells, flavors and textures that also has an exclusive store. Do you want to discover it ?

If during these days you walk through Madrid and come across a live theatrical performance inside the showcase at number 88 Calle Serrano , get ready, because inside a sensory tour will be waiting for you paired with three Highballs made with Dewar’s 8 Cask Series , their range 8-year-old Scotch whiskey double aged and finished in barrels from different parts of the world.

The most awarded whiskey in the world

Since its birth in Perth in 1845, Dewar’s has garnered countless awards thanks to a double-aging brewing process that gives it extra smoothness . Dewar’s spirit of discovery is perfectly reflected in this pop-up store that will be available until January 5th . And how does it do it? Immersing you in a trip.

Could you abandon a story before knowing its outcome? If curiosity gets you, let yourself go, accept Dewar’s invitation and venture inside this ephemeral space where you will live a lot of different situations throughout a journey that begins in a small wine shop in the heart of Scotland .

In DEWAR’S Experimenta you will be able to travel to different parts of the world with the most picturesque characters: from France to the Caribbean, passing through Japan . A tour full of fun and a lot of humor . You sure have a great time !

But the journey does not end here, because at the end of it you will find an exclusive store and a poet who will present you with one of his personalized typewritten compositions: an ideal gift for Christmas .

DEWAR’S Experimenta offers you the perfect opportunity to get closer to the world of whiskey at the hands of the most awarded in the world, since as Stephanie MacLeod says , the first woman to hold the position of Master Blender at Dewar’s… Whiskey is not just a thing! of men!

Free admission
Calle Serrano, 88
Monday to Friday from 1:00 p.m. to 9:00 p.m. and Saturdays, Sundays and holidays from 12:00 p.m. to 9:00 p.m.
Available until January 5 except: December 12, 13, 19 and 25 and January 1.