BALLOON MUSEUM EXPERIENCE IS COMING TO MADRID

Balloon Museum has chosen Madrid to present the temporary interactive inflatable art space that has already been a huge success in Milan, Paris and Rome, and which is expected to travel to cities like New York or Berlin after Madrid.  This experience can be enjoyed from 18 March to 23 July at Escenario Puerta del Ángel located in the Casa de Campo Exhibition Site.

It is a unique experience created by a team of curators of contemporary art exhibitions with works whose distinguishing element is the air.  Visitors will be able to enjoy a journey through large format installations with unexpected shapes in which interaction with the spectator is at the heart of the experience.

The Pop Air exhibition includes several works in its Madrid edition, including the environmental installation Aria, The Breath Immersive Experience by the Pepper’s Ghost studio. It consists of an immersive experience, a digital intepretation of inflatable art, in which the visitor is enveloped, sometimes tightened, by several balloons floating in the sky and engaged in the journey across the metaphysical experience of suspension.

Airship Orchestra by the Eness creative team can also be seen. The environmental installation presents a mystical tribe of otherworldly characters beamed from the night stars, whose skin is streaked by their journey through the galaxy and their voices are like stardust.  Spectators are invited to move towards the characters and mix with them, to immerse themselves in the volumetric sound and rhythmic light pulsation.

The Hypercosmo immersive installation is by the Hyperstudio group of artists and designers.  It is an installation that offers a harmonious and imaginative vision of contradictory ties between nature and new technologies with the use of video projections, sounds and movements of different elements.

The Motorefisico duo made up of Lorenzo Pagliara and Gianmaria Zonfrillo presents the Never Ending Story installation, which brings us into a space where conventional spatial references are lost and the spectator is immersed in a multiple universe.  Lights and sounds alter the space and its perception for a new and unexpected experience.

The exhibition has recently become renowned for having appeared in an episode of the popular series Emily in Paris featuring Lily Collins, whereby the main character visits this museum that includes a swimming pool of giant balls, luminous sculptures and original inflatable installations. Art to touch, experiment and share, which is never static and creates an innovative relationship with the spectator, creating an experiential socialisation path.

A different way of displaying culture, which attracts children and adults alike, and which presents Inflatable Art as one of the most acclaimed Pop movements.

Filed under: Headlines by Wendy Jackson
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